Brantley Gilbert has partnered with Farmer Veteran Coalition (FVC) on his new Fire’t Up Tour to spotlight the value locally sourced meats, dairy and produce can make in each community. He'll purchase a selection of such products for catering at each concert stop.
Brantley said, “I still live in the town where I grew up, and I know that excitement for a show doesn’t start when doors open, it has the power to rally the community well ahead of when we show up to load-in and soundcheck. Our goal is to help boost local economies, showcase the best foods from the region and spend a bit of time thanking these great folks for all they do.”
A first for a Country music tour, Brantley’s tour catering partner, Taste Event, will work with local farmers in 25 cities-and-counting on his 2020 tour to create a farm-to-catering approach for the tour's footprint. Farmers and their families furnishing the food are invited to share their stories, dine with the tour, meet Brantley and stay for the show.
The singer is also associating with Musically Fed, a non-profit that distributes excess food each night to organizations tackling hunger in each market.
The Fire’t Up Tour rolls on to Moline, IL on Thursday (Jan. 30th) with special guests Chase Rice, Dylan Scott and Brandon Lay.