Godsmack has released the video for the song “Unforgettable,” the latest single from 2018's When Legends Rise. The band invited 400 music students to join them for the shoot, which took place at the SNHU Arena in Manchester, New Hampshire.
Frontman Sully Erna said about the clip, “I wanted this to be a strong message about music and the importance of music, and how it's affecting the generations to come and why it should be validated — not the first thing that should be cut from school systems when they're cutting their budgets.”
Erna himself started out as a drummer and recalled a while back how he began on his musical path: “I wanted a drum set, and my dad had been in a band his whole life as a trumpet player, so I always used to watch their bands jam, so I knew what a real drum set was, even though I was only four. So on my fourth Christmas, they bought me one of those toy paper Muppet drumsets, and I shoved my foot through the bass drum and threw it out the window (laughs). And then the next year, I got my real drum set.”
The band previously recruited 20 students from Hood Middle School to join the band for the recording of “Unforgettable.” Erna, who regularly works with charity organizations, made the decision to bring those kids and more back for the video shoot. The vocalist is seen giving an inspirational speech to the students toward the beginning of the video.
“Unforgettable” comes on the heels of last year's career first for the band as they scored three Number One singles from When Legends Rise, including “Under Your Scars,” “Bulletproof” and the title track.