Twenty One Pilots have launched a unique “never-ending” music video for their recent single, “Level of Concern.”
The clip debuted on Monday (June 22nd) and is still going, mixing footage of the band with clips and photos uploaded by fans to the Twenty One Pilots website. Every three minutes and 40 seconds, the video refreshes and plays again with a completely new set of images.
The stated goal of the clip was “to find a unique way to connect with fans during the pandemic, and give them an opportunity to share meaningful moments from their lives via the continuous video stream.”
The arrival of the clip was the culmination of an elaborate digital scavenger hunt that the Pilots sent their fans on earlier this month. The game challenged fans to find and decipher 20 increasingly difficult codes hidden in Pilots videos and images. The discovery of all 20 unlocked the video and allowed users to add their own content for it.
“Level of Concern” is the first new Twenty One Pilots song since the release of their 2018 album, Trench. The band is donating a portion of the proceeds from the song to Crew Nation, a relief fund benefiting road and venue crews thrown out of work by the COVID pandemic.
Fans can continue to submit footage for the clip at loc.twentyonepilots.com.