Lumineers co-founder Jeremiah Fraites and DJ Deadmau5 are joining forces through gaming to give to the No Kid Hungry campaign. The “Gaming 2 Give Back” stream will see the two artists team up with a pair of professional gamers for a four-hour livestream of PlayerUnknown’s Battlegrounds (PUBG).
The stream kicks off on Wednesday (June 24th) at 3:00 p.m. ET on PUBG’s Twitch channel, with $1 donated by the PUBG Corporation for every unique viewer tuned into the stream, up to $100,000.
Fraites said, “People should tune in to see a different side of me. Maybe they know me as a musician in a band, but not as a gamer. Whether or not people like the game I’ll be playing, the stream will be about so much more than that. It’s about hanging with friends, some fun competition, and of course it’s for the great cause of helping No Kid Hungry. I am a father of a two-year-old, and a child or children should never have to figure out for themselves how to get fed.”
Fraites will also be using the stream to debut his new single, the aptly titled “Player Unknown.” Proceeds from the single will also go to No Kid Hungry.