Super producer Jermaine Dupri is committed to helping people who want to adopt a vegan lifestyle. On Wednesday, July 22nd, Dupri announced that he was joining forces with plant-based media platform The Beet to help disseminate information on becoming a vegan. According to a press release, the partnership will "focus around creating content that’s accessible and inclusive, newsworthy and supportive of anyone who wants to eat a more plant-based diet for the sake of their health."
- Dupri said in a released statement, "When I went vegan nearly 15 years ago, there were no Beyond Meats or Impossible Foods, and it was a commitment . . . The struggle was real and you had to be committed to find vegan food to eat, especially in the South and a city like Atlanta. Now people know that they should eat vegan or plant-based for their health. The reason I chose to do this collaboration with The Beet is to help people who want to eat plant-based but are not as far along as I am have access to plenty of informative information."
- Lucy Danziger, former editor-in-chief of Self magazine and one of the creators of The Beet, explained, "Jermaine Dupri is such a thought leader in the vegan world, and of course the music world . . . We have been in discussions with him to work with The Beet since our launch, and it’s such an honor to collaborate with Jermaine to promote how to live a healthy plant-based lifestyle. At The Beet, we are dedicated to covering healthy plant-based living in an inclusive way, welcoming anyone who wants to eat healthier and achieve their personal well-being goals by adding more plant-based foods to their diet."