Brad Paisley released the video for his current single “No I In Beer” yesterday (Wednesday, July 29th). The clip makes good use of Zoom video conferencing with appearances by Brad's friends like Jimmie Allen, Kelsea Ballerini, Lindsay Ell, Clayton Kershaw, Peyton Manning, Tim McGraw, Darius Rucker and Carrie Underwood. At Brad's request, fans from around the world — 39 countries to be exact — sent in video submissions for the clip.
Although Brad co-wrote “No I In Beer” a few years ago, a few tweaks made it current and the video is a perfect reflection of today's unusal times. “When I first re-wrote this song to fit the times we're in one of the main changes had to be the opening line. The original opening line was 'There's a bunch of people comin' over,' and I knew that wasn't the right sentiment, and it becomes a much better song which it's 'Wherever you are tonight, whatever you're goin' through,' and so to have all these foreign countries, all these people everywhere from Ireland to Wuhan, China on this video who are literally in those locations gives it so much more gravity.”
Brad himself edited the final video, which includes over 225 people globally.
“No I In Beer” will be included on a future project.