Billie Eilish and Finneas O’Connell’s mom Maggie Baird is joining forces with labels The Darkroom and Interscope Geffen A&M on a new initiative to feed Los Angeles children nourishing, plant-based meals.
The summer-long campaign, Support + Feed The Kids, launches with a cash donation from Interscope and The Darkroom (to provide meals to the Boys and Girls Clubs of Metro L.A., along with the donation of 100,000 salads and healthy snacks from French vegetable supplier Bonduelle to the Los Angeles Unified School District (LAUSD).
The initiative is part of Baird’s nonprofit organization Support + Feed, which she founded in the wake of the pandemic. Even before the pandemic, Support + Feed says Los Angeles County had the largest population in the country experiencing food insecurity.