Luke Bryan and his wife, Caroline, are the new brand ambassadors for Jockey International, Inc. The couple is featured in their new campaign “There’s Only One Jockey,” which includes commercials.
Luke said, “This partnership with Jockey, and why I’m so proud of it, it just feels like such a natural combination of what our family is about. Jockey is such a strong family company and we’re excited to be partnered with such a successful company for so many years. The clothes Jockey makes, the comfort and quality, and how they stand behind it, is so important to us.”
Caroline added, “What I love about Jockey the most is their classic white T-shirt because girls can rock it, and boys can, too. I have some that I just tie on the side and throw on a hat and cute shoes, and you’re good to go. It’s easy.”
The campaign was shot in Nashville and features Luke and Caroline in a wide range of Jockey apparel, from pajamas and loungewear to thermals and the iconic Jockey Classic T-shirt.