Luke Bryan and Eric Church will perform as part of The Big Concert for Small Business, Verizon’s after-party for the Super Bowl on Sunday (February 7th) at 11 p.m. ET. Hosted by Tiffany Haddish, the event will also feature performances by Alicia Keys, Brandi Carlile, Brittany Howard, Christina Aguilera, H.E.R., Jazmine Sullivan, and Miley Cyrus. The concert will be livestreamed on Yahoo, Fios, @Verizon on Twitter, Twitch, YouTube and TikTok, and broadcasted on BET, CBS Sports Network, CMT, MTV2 and MTV Live, as well as aired on iHeart and Sirius.
Luke said, “Small businesses are such an important part of our communities. I was honored to participate in their Pay It Forward Live series back in March of 2020. We need to make sure we are continuing to support them, and I love that Verizon has stayed committed to raise awareness on their behalf.”
Viewers can tag their favorite small businesses using #BigConcertSmallBiz or text SMALLBIZ to 20222 to make a one-time donation of $10 to Local Initiatives Support Corporation (LISC).