Luke Bryan is reintroducing his Two Lane American Golden Lager to the marketplace and adding Two Lane Hard Seltzer, described as “a new Southern-inspired hard seltzer.” The American Idol judge first introduced Two Lane Lager in early 2020, before temporarily hitting pause on production. Now, the beer is back on shelves and available in Tennessee, Alabama, Georgia, Florida, North Carolina, South Carolina and Virginia, with plans to steadily expand distribution in the coming years.
Luke tells us that settling on the Two Lane name was pretty easy for him: “I was really happy at how fast we decided on the name. Like, when I go to name a tour or an album it doesn't go well. I mean, it doesn't happen quickly, but in the early stages we were able to put some ideas and names and concepts in front of me. I looked at it and I said, 'Two Lane just feels right.' Two Lane felt right in the story, in the ruralness and what it says.”
There are four flavors of Two Lane Hard Seltzer – Cherry Limeade, Peach Tea, Blueberry Lemonade and Watermelon Punch.
Two Lane Lager and Hard Seltzer is brewed in Daleville, Virgina, with water sourced from the Blue Ridge Mountains.