Last month, Luke Combs teased a new song on social media called “South On Ya” which is being used in conjunction with SEC football this season. Now that song has officially been released and debuted yesterday (Thursday, August 26th) in partnership with SEC Network. The song will be the network’s 2021 college football anthem and will also serve as the new theme song for SEC Network’s traveling pre-game show, SEC Nation, as well as the soundtrack for SECN’s campaign surrounding its primetime football franchise, SEC Saturday Night Presented by T-Mobile.
Luke actually wrote the song a couple of years ago while in a parking lot in Orange Beach, AL. He tells us: “It's a song that we wrote, you know, with with football in the South and mind. So it's a fun song, super upbeat, kind of as much of a headbanger, I guess, as you're going to get out of me. So I'm really looking forward to seeing what people think about it. It's my first new song in a while, so I'm a little nervous and really excited.”
“South On Ya” will also be used as the overall SEC Network brand statement throughout the fall and into the postseason for college football, including in on-air studio programming and live events.
Luke is featured in “Marty & McGee’s” signature “It’s Sports. Only Southern-er.” ad campaign, with commercials for “Marty & McGee Presented by Old Trapper” running now on SEC Network.
SEC Football is scheduled to begin its season on Sept. 2nd with a matchup between Tennessee and Bowling Green.