Kelsea Ballerini is the new face of CoverGirl. She shared the news on social media yesterday (Tuesday, March 29th) writing, “EASY, BREEZY, BEAUTIFUL Y’ALL!!! Being a @covergirl has been on my bucket list since I was a little girl. They’ve always felt approachable to me through every age, phase of life, or occasion. From playing with makeup in middle school to getting ready for some of the biggest stages I’ve been lucky enough to perform on. It’s a full circle moment and I’m so happy to officially join the CG family.”
Via a release, Kelsea said, “I've always had an iconic tube of CoverGirl mascara in my makeup bag, and I even wrote in my journal at age 14 that one day I dreamed of being a CoverGirl.”
Kelsea's partnership with CoverGirl is a multi-year deal. She will be the face of an as yet unnamed collection from the brand set to launch this spring.