Halsey revealed on TikTok that her forthcoming single, “So Good,” won’t be released until she starts trending on the social media app.
The singer teased the new track in a video with text on the screen that read, “ive been in this industry for 8 years and ive sold over 164 million records and my record company is saying that I can’t release it unless they can fake a viral moment on tiktok. everything is marketing. and they are basically doing it to every artist these days."
In a follow up video she played a snippet of a planning call with her rep using the caption, “I wish I was kidding lol.”