Diddy has vowed to boycott Adidas in support of Kanye West — who recently called out the brand on social media. Ye has accused the fashion brand of not only making decisions around his Yeezy footwear line without his input, but also claims that they stole his designs for the brand’s latest adiFOM Q and Adilette footwear concepts.
Diddy took to social media to share a text he sent to Kanye that read, “Send me something I could post in support of you.” He also vowed to “never wear Adidas again” for the rest of his life until the brand makes things right. He added, “I’m done wearing Adidas products until they make this right. We have to support each other! Everybody repost this please!”
He captioned the post, “Since the era of Run-DMC @Adidas has always used hip hop to build its brand and make billions off of our culture. But we are much more than just consumers now, we’re the owners. @KanyeWest and YEEZY are the reason Adidas is relevant to the culture. We know our value!”