Taylor Swift revealed the “Midnight Manifest” on Instagram Sunday (October 16th) night.
A desk calendar shows the singer has big plans for the release of Midnights.
On Thursday (October 20th) a teaser trailer will drop during the third quarter of Thursday Night Football on Prime Video. Then, at midnight on Friday (October 21st) the album will drop followed by a “special very chaotic surprise” at 3 a.m. ET and the premiere of her “Anti-Hero” music video at 8 a.m. ET. Additionally, the #TSAntiHeroChallenge will debut on YouTube Shorts along with lyric videos.
Swift doesn’t appear to slow down after album release day. The second Midnights music video will drop at midnight on Tuesday, October 25th and she will also make two talk show appearances that week: The Tonight Show with Jimmy Fallon on Monday, October 24th and The Graham Norton Show on Friday, October 28th.