Calvin Klein's newly-launched Fall 2023 campaign includes Kid Cudi, Alexa Demie, Kendall Jenner, Jung Kook, and Jennie. Demie and Cudi are seen in Calvin Klein underwear for their first campaigns as ambassadors for the iconic brand, with Cudi modeling jeans as well. Kendall is shown in womenswear, while Jung Kook is wearing jeans, and Jennie is seen in a mix of looks.
A press release says each ambassador’s “individual world is amplified through unique environments and curated soundtracks for images and videos that are grounded in reality, yet larger than life. Taken separately, each scene tells a story of empowered confidence; as a whole, the campaign artfully embodies different facets implicit to the Calvin Klein brand.” All the new products are available now on calvinklein.com.