Taylor Swift's presence helped NBC's Sunday Night Football matchup between the Chiefs and the Jets earn its biggest audience of the season to date, averaging 27 million viewers across all platforms. A spike in women particularly helped drive the increase. It was Swift's second week in a row attending an NFL game to cheer on her rumored new beau, Kansas City tight end Travis Kelce. NBC cameras cut to a skybox frequently throughout the game, where Swift watched the action with a bevy of celebrities including Ryan Reynolds and Blake Lively, Hugh Jackman, and others. Swift and Kelce did not leave the game together, but he apparently spent Saturday night with her, as he was photographed leaving her New York City apartment on Sunday morning.
Taylor Swift Helps Drive Big Audience To ‘Sunday Night Football’
Oct 2, 2023 | 8:00 PM