Snoop Dogg and Master P are suing Post Cereal and Walmart, alleging that the corporations engaged in “underhanded dealing” and “diabolical actions” to sabotage the success of Snoop Cereal.
Snoop and Master P launched their Broadus Foods brand in 2022 with hopes of adding “diversity to the food industry” as well as “inspire economic empowerment among minorities and contribute to charitable causes addressing hunger and homelessness.”
The rappers approached Post about a partnership, but the food giant instead wanted to buy the brand outright. When Snoop an Master P refused, Post agreed to the partnership, but the suit alleges that the company then tried to sabotage the success of Snoop Cereal by intentionally keeping boxes in store stockrooms.