67% of Americans believe sustainability options should be the “default” for companies, and they shouldn’t have to look for them. 44% of respondents think unsustainable options should be removed from the market entirely. The Avocado Green Mattress survey of 2,000 Americans found that 32% of consumers have bought something they thought was sustainable, only to find out that it wasn’t. 48% have trouble telling what is actually sustainable. “In reality, most brands don’t have the certifications or environmental credentials to back up their claims,” Laura Scott of Avocado Green Mattress said. “Certifications can help consumers determine whether a brand is trustworthy.” (swnsdigital)
Phone Topic: Do you search for sustainable options before making a purchase?