MSCHF Begins Shocking Cow Angus Campaign

The quirky brand MSCHF is selling pieces of a cow named Angus in advance. Angus is currently only two-and-a-half months old, and his beef is being pre-sold to 404 people. Delivery is expected in 2026. The stunt is a test of consumer conscience: If 50% of pre-orders are canceled, Angus will be re-homed to live a “happy cow” life instead of being slaughtered. Put your resolve to the test by visiting the Remorse Portal at ourcowangus.com. (Food Beast)