Study: Leave Politics Out Of Your Kickstarter Campaign

If you’re looking to start a crowd-funding campaign, you might want to leave politics out of it. An analysis of 19,898 Kickstarter campaigns found that those that expressed strong political views received less funding than those who took an apolitical approach. Researchers from Texas Christian University and the University of North Texas found that an entrepreneur’s previous success seemed to help with a conservative audience but not a liberal one. “While we focused on the effect of entrepreneurs’ political speech, a natural follow-up question is whether funders’ political views affect whether they invest in a project,” researchers noted. (Study Finds)