Taylor Swift’s ‘The Eras Tour Book’ Breaks Records By Selling 814,000 Copies In Only Two Days

While The Eras Tour is coming to an end, Taylor Swift gave her fans something special to help them remember these shows forever. The Eras Tour Book was released exclusively at Target on Black Friday, and Swifties snatched up the 256-page coffee table book in record numbers. According to Circana BookScan, The Eras Tour Book sold 814,000 copies in only its first two days of release. Those sales totals mark the second-highest number of books sold in a single week since BookScan began tracking sales in 2001, with the biggest nonfiction launch being Barack Obama‘s memoir, A Promised Land. But his figures reflected an entire week of sales with books available at all outlets, while Swift’s sales were recorded over only two days while limited to one retailer. Swift has only three shows left on her record-setting Eras Tour, with dates in Vancouver on Friday through Sunday (December 6-8). “Our next city will be the last one of the Eras Tour, and the closing of the most extraordinary chapter of my life so far,” Swift said in Toronto. (Rolling Stone)