A new study found that those who know less about fashion are more likely to buy knockoffs, and counterfeit shoppers tend to justify their actions even when they know the products were made unethically. Researchers from Lehigh and Columbia Universities worked with 1,000 participants and found that those with less fashion knowledge are more likely to tell themselves “I’ll buy the real thing someday” or “everyone else does it.” “Consumers may feel a diffusion of responsibility, making it easier to ignore ethical considerations,” study author Ludovica Cesareo said. The counterfeit luxury market generates $1.4 billion dollars per year. (Study Finds)
Phone Topic: Would you ever buy a fake designer bag?