Google AI Overviews do not seem to impact how users engage with search results, researchers in Canada found. While these AI responses are placed at the top of the search results page, they don’t seem to impact how often users click on results on the page. This indicates that AI Overviews do not seem to be shifting website traffic, which could be good news for advertisers and web sites struggling to rank highly in search results. “The results of our study suggest that the presence of AI-generated overviews has no significant impact on user perceptions of relevance, usefulness and satisfaction with search results,” study authors from HEC Montréal wrote. (Study Finds)
Phone Topic: Do you read AI overviews or summaries?