TikTok Shop Sellers Prepared To Pivot

Creators who sell goods online, particularly on TikTok shop, are preparing to pivot in the event of another ban or costly tariffs. Chinese goods could soon face tariffs as high as 245%, which could place TikTok sellers in a sticky spot. “In this business, if you’re not prepared for ups and downs, you’re in the wrong business,” creator Libman said. “And if it even happens…there’s going to be a workaround in some way or the market will just pivot to something else.” The TikTok shop primarily relies on low prices and impulse purchases. According to Sprout Social, there were over 500,000 sellers on TikTok shop in 2024. (Mashable)