International Study Reveals Common Traits Of ‘Cool’ People

Researchers from the Universidad Adolfo Ibáñez in Chile conducted experiments with nearly 6,000 participants from 12 countries to explore the universal perception of “coolness.” The study found that “cool” people are seen as more extraverted, hedonistic, powerful, adventurous, open, and autonomous, compared to “good” people who are perceived as more conforming, traditional, secure, warm, agreeable, universalistic, conscientious, and calm. The researchers noted that while coolness has evolved over time, becoming more “commercially friendly,” the concept remains essential as society values creativity and change. (Dailymail)