A recent survey of 2,000 U.S. adults by Talker Research found that 22% of Americans take their birthday celebrations “extremely seriously.” Gen Z and Millennials are the most passionate about their special day, with 35% and 34% respectively reporting the same. The survey also revealed that Sagittariuses are the most likely to prioritize their birthday (29%), while Virgos are the least concerned (19%). Additionally, 20% of respondents throw a birthday party annually, with 44% preferring small gatherings at home. The survey also explored expectations around birthday etiquette, with varying opinions on who should pay for drinks and food during celebrations. (Talkerresearch)
PHONE TOPIC: Which of your birthdays has been the most memorable (so far)?