Kim Kardashian’s SKIMS brand released faux pubic hair string thongs on Tuesday, featuring hand-made super sheer stretch mesh underwear with attached “pubic hair” in twelve shade variations. The merkin-style undergarments come in nude skin colors with elastic side straps and mixed curly and straight faux hair options. SKIMS described the product stating “your carpet can be whatever colour you want it to be.” This follows the brand’s previous boundary-pushing releases including fake nipple bras in 2023 and a faux fur bikini in December that referenced pubic hair. The launch aligns with growing “full bush” fashion trends seen on TikTok and recent runway shows. Social media platform BushTok has popularized pro-pubic hair content with influencers giving celebrity “bush aura readings” and celebrating natural body hair under clothing. (Story URL)
Kim Kardashian Launches SKIMS Thong Collection With Faux Pubic Hair
Oct 14, 2025 | 8:00 PM