A Mood Media survey of U.S. adults reveals only 20% believe retailers should wait until after Thanksgiving to begin holiday music, decorations, and scents in stores. The experiential media company found 33% of respondents support early November holiday displays, while 24% prefer mid-to-late November and 22% accept October starts. Despite concerns about “Christmas creep,” 41% of shoppers say holiday atmospheres encourage longer store visits, though 6% report leaving sooner. About 32% claim holiday ambiance doesn’t influence their shopping behavior. Point Park University professor Elaine Luther told KDKA that retailers are “trying to get there first before each of their competitors and they’re expanding the season from two months to four months.” (Story URL)
Most Shoppers OK With Stores’ Holiday Decorations Before Thanksgiving
Nov 3, 2025 | 5:00 PM