A$AP Rocky has introduced a new song called Helicopters through a high profile sports placement. The track debuted during ESPN’s promotional campaign for the College Football Playoff National Championship, airing across the network’s college football coverage.
The song arrives days ahead of Rocky’s upcoming album Don’t Be Dumb, which is scheduled for release later this month. Helicopters is not available as a traditional single yet, but it is being heard by a wide audience through television spots tied to the playoff semifinals and championship game.
ESPN is also using a second track from the album, Punk Rocky, across related programming. The move continues a long running trend of pairing major music releases with marquee sports events, giving artists a platform that reaches beyond standard music channels.
Rocky has remained selective with recent releases, making this rollout notable for its scale and timing. The campaign places his new material directly in front of a mainstream audience during one of college football’s most watched periods of the year.