A familiar pop voice is set to introduce a major stretch of live television this winter. NBCUniversal has tapped Tate McRae for a new on-air promo tying together two of its biggest upcoming broadcasts.
The spot is part of NBCUniversal’s Legendary February campaign, which connects the network’s coverage of the 2026 Winter Olympics with Super Bowl weekend. Filmed in snowy mountain settings meant to reflect the Italian Alps, the promo places McRae at the center of the network’s push toward a packed early February schedule.
The campaign is timed to roll out ahead of the Winter Games, which begin February 6 from Milan and Cortina, followed two days later by the Super Bowl on NBC. According to the network, the ad is designed to frame the back-to-back events as a single cultural moment, blending sports, music, and large-scale live television.
NBCUniversal has positioned the campaign as a way to build momentum across platforms, signaling the scale of its Olympic coverage while leading directly into one of the most-watched broadcasts of the year.