Big & Rich's John Rich has expanded his Redneck Riviera brand to include meat snacks. He partnered with The Classic Jerky, a division of Jack Link, to launch three new flavors – Whiskey BBQ Strips, Amarillo Heat Seasoned Pork Strips, and Spicy Fried Pickle Seasoned Pork Strips. They will be available in mid-February online at redneckriviera.com and across the nation in select retail outlets.
John's Redneck Riviera Whiskey donates 10% of all net proceeds of the sale of its products to Folds of Honor.