73% of Americans say they’ve embraced the “slow shopping” trend, and 60% are starting their holiday shopping earlier. Out of 2,000 respondents, 53% say they’re slow shopping to ensure they buy things they truly want. “Over 50% plan to finish their purchases on or after Black Friday,” Vishal Kapoor of Affirm said. “With just 27 days between Thanksgiving and Christmas this year, expect consumers to use this time to carefully weigh their options.” However, due to inflation, 34% expect to pay more for the same number of gifts. (swnsdigital)
Phone Topic: When do you start gift shopping for the holidays?