Can’t decide what to watch? The average American spends 110 hours annually scrolling through streaming platforms, a recent poll of 2,000 subscribers found. 51% find the quality of recommended content “overwhelming”, and 26% think there’s too much original content being produced. Of those who subscribe to streaming platforms, 48% don’t have traditional cable. “Despite advanced recommendation algorithms, viewers are spending nearly five full days each year just trying to decide what to watch,” Bobby Meixner of UserTesting found. “Streaming services must balance content abundance with accessibility and transparency to maintain subscriber loyalty.” (swnsdigital)
Phone Topic: How long do you spend scrolling before choosing something to watch?