24% of American shoppers have stopped visiting their favorite stores due to politics, a recent poll shared with the Guardian found. 31% of respondents say they have no interest in supporting the economy this year. Democrats were more likely to say they were changing their spending habits. For example, Target felt backlash after ending some of its diversity, equity and inclusion (DEI) policies. “Buyers aren’t boycotting, they’re just opting out,” John Gerzema of Harris Poll said. “Instead of demanding more, they’re simply disengaging with the marketplace.” (The Guardian)
Phone Topic: Do you consider a business’s values before making a purchase?