A recent survey found that nearly three-quarters of Gen Z and millennial women adopt a distinct “summer persona” that shapes their choices this season. The poll of 2,000 women uncovered four primary aesthetic archetypes: “Grandmacore” (22%), favoring vintage-inspired coziness; “Coastal Cowgirl” (20%), blending beachy and rustic vibes; “Pilates Princess” (17%), focused on wellness; and “Tomato Girl” (14%), embracing a romantic Mediterranean aesthetic. Over 90% of women said their summer persona reflects their true selves, influencing decisions from vacation planning to outfit selection. Preferences also extend to food and drink, with Grandmacores craving comfort, Tomato Girls favoring bright flavors, and Pilates Princesses seeking clean, healthy options. (Talkerresearch)
PHONE TOPIC: What summer personas do you think fit each of us on the show?